The eDetailing Research Module is a comprehensive overview of the state of the edetailing market, including topics such as trends and adoption, the role of edetailing as a complementary promotional channel, designing the ideal e-detail, and the role of incentives in edetailing programs.

Below is the table of contents for the eDetailing Research Module and an overview of topics covered:

eDetailing Research Module - Table of Contents
 

Topic 1: Electronic Detailing Trends and Adoption

Defining “eDetailing”

Who’s Getting Invited?

Who’s Participating?

What is the Market Potential?  Current Users, Future Interest, and Physicians with “No Interest”

Reaching the Unreachable: eDetailing and Physicians Who Do Not See Reps

Where Does eDetailing Fit into the Spectrum of Pharma Education Sources?

Does eDetailing have an Impact on Prescribing Behavior?

What is the Role of the eDetailing Vendor? A Look at the Current Landscape

Specialist Vendor Usage

Primary Care Physician Vendor Usage

Which Pharmaceutical Companies Are Doing it Well, and Where Are The Opportunities for Improvement?

The Corporate Competitive Landscape

Topic 2: The Role of eDetailing as Complementary Education and Support

Do Physicians Have a Preference -- Electronic vs. In-Person Details?

Are Physicians Spending Less Time with the Rep as a Result of eDetailing?

What is the Impact of eSampling on Time Spent with Rep?

When are Physicians Finding the Time? eDetailing: The New Prime Time

 

Topic 3: Designing the Ideal eDetail

What’s Working? What’s Not?

How Long Should an eDetail Take?

What Kind of eDetail Should I Build?

How Should I Recruit Physicians for eDetails?

So What Does That All Mean? The Basics of Designing the Ideal eDetail

Topic 4: The Role of Incentives in Electronic Detailing

Are Incentives Being Offered Currently?

How Much do Physicians Expect to be Reimbursed for Their Time?

What Types of Incentives are Being Offered?

What Types of Incentives do Physicians Want?

Are Incentives Always Necessary?

Conclusion

Read the Manhattan Research press release on eDetailing.
 

Manhattan Research also offers custom research to identify the impact of your eDetailing programs with its eDetailing Impact Analysis – click here for more information or contact sales@manhattanresearch.com.